Abstract: The eco-environment-oriented development (EOD) model is a crucial direction for exploring the path of green and sustainable urbanization. From the perspective of this model, both urban construction and the development and operation of ecological projects must be grounded in ecology, with the realization of ecological product value as the ultimate goal. In response to the extreme scarcity of production factor funds during the realization of ecological resources in Yunnan Province, this paper proposes suggestions for realizing the value of ecological products in Yunnan Province based on financial constraints: promote ecological value accounting to quantify the total scale of ecological construction; pioneer ecological compensation to cultivate markets and guide the supply of ecological products; and promote the development of green finance to safeguard market prosperity.